Effective Adwords Campaign
Using Google Adwords for Effective Online Marketing
Google Adwords is one form of Search Engine Marketing
. Marketing your products and services online for people that are actively looking and sending these
targeted visitors directly to what you are offering can be made easy with AdWords. You only pay when people click on your ad.
An effective Google AdWords
campaign will bring your website increased
Technique of Selecting Keywords
Selecting the right keywords and keyword terms to bid on is one of the most important part of any
Adwords campaign when doing your online marketing
Doing it right will direct people who are searching for what you sell to your website. Using thousands of
keywords does not put you ahead of your competitors. In this case, quality does preceeds quantity.
Earn Big Bucks or Burn A Hole In Your Pocket
Target the right user in the right context is crucial. You may be spending dollars after dollars without any
return on your investment if you do not get it done correctly. Start with a broad match of keyword terms and
narrow down to more targeted keyword phrases in order to improve the Click Through Rate
known as CTR
and get conversions to sales leads. By narrowing down to specific keyword terms
that a user might be searching for, you actually have a higher chance of targeting these potential clients to a
which displays only the content related to the
search. Your visitors being self-driven will be more likely to make a purchase or render the service offered,
thus bringing you more business.
Filing your Keywords in Ad Groups
Categorise your campaigns to keep track of your keyword terms and to improve your adwords performance and
eliminate non-effective terms. For example, you can brand specific campaigns targeting products under that brand,
and the other campaign can products in the same range.
Nailing the Right Title & Description
You will need to manage a good landing page
Good contents are necessary to capture your targeted visitor's interest and attention. Effective
is vital and so is choosing the right title.
The title line is the first thing that will stand out to our visitors and will be shown up on the
Search Engine Result Pages
also known as SERP
A strong description will be the next thing to work on. Use strong Call to Action (CTA), Solutions or Incentives
to further drive the visitor to your website to purchase what you promised to offer. Use short precised copy to
sell to your customers within the space constrain and see your return on investment from your AdWords. Also experiment
with different URL and start to see your visitors' likes and dislikes.
Tracking Your AdWords Campaign Performance
By placing a tracking code on your adwords landing page, you can capture the conversions and capture the profile of
potential sales leads or successful transactions. This code will generate the important data that will help you measure
your conversion costs and assist in refining your campaigns to achieve higher profits.
Geotargeting is highly popular today and can be very effective
with Adwords especially for increasing your local business. You can target your ads to appear only in specific geographic
locations, defining country, region, state and local cities. By narrowing down the extension, you are eliminating unwanted
or usless traffic, at the same time building your brand presence where you are target. This also helps to place you beside
the google map ranking
, thus giving your business more exposure on
the SERP, bringing more quality traffic and profits.