Our Web Services
Website Design Melbourne

Online Marketing Articles

Effective Adwords Campaign

Using Google Adwords for Effective Online Marketing

Google Adwords is one form of Search Engine Marketing or SEM. Marketing your products and services online for people that are actively looking and sending these targeted visitors directly to what you are offering can be made easy with AdWords. You only pay when people click on your ad. An effective Google AdWords campaign will bring your website increased revenues.

Technique of Selecting Keywords

Selecting the right keywords and keyword terms to bid on is one of the most important part of any Adwords campaign when doing your online marketing. Doing it right will direct people who are searching for what you sell to your website. Using thousands of keywords does not put you ahead of your competitors. In this case, quality does preceeds quantity.

Earn Big Bucks or Burn A Hole In Your Pocket

Target the right user in the right context is crucial. You may be spending dollars after dollars without any return on your investment if you do not get it done correctly. Start with a broad match of keyword terms and narrow down to more targeted keyword phrases in order to improve the Click Through Rate also known as CTR and get conversions to sales leads. By narrowing down to specific keyword terms that a user might be searching for, you actually have a higher chance of targeting these potential clients to a landing page which displays only the content related to the search. Your visitors being self-driven will be more likely to make a purchase or render the service offered, thus bringing you more business.

Filing your Keywords in Ad Groups

Categorise your campaigns to keep track of your keyword terms and to improve your adwords performance and eliminate non-effective terms. For example, you can brand specific campaigns targeting products under that brand, and the other campaign can products in the same range.

Nailing the Right Title & Description

You will need to manage a good landing page. Good contents are necessary to capture your targeted visitor's interest and attention. Effective SEO Copywriting is vital and so is choosing the right title. The title line is the first thing that will stand out to our visitors and will be shown up on the Search Engine Result Pages also known as SERP. A strong description will be the next thing to work on. Use strong Call to Action (CTA), Solutions or Incentives to further drive the visitor to your website to purchase what you promised to offer. Use short precised copy to sell to your customers within the space constrain and see your return on investment from your AdWords. Also experiment with different URL and start to see your visitors' likes and dislikes.

Tracking Your AdWords Campaign Performance

By placing a tracking code on your adwords landing page, you can capture the conversions and capture the profile of potential sales leads or successful transactions. This code will generate the important data that will help you measure your conversion costs and assist in refining your campaigns to achieve higher profits.


Geotargeting is highly popular today and can be very effective with Adwords especially for increasing your local business. You can target your ads to appear only in specific geographic locations, defining country, region, state and local cities. By narrowing down the extension, you are eliminating unwanted or usless traffic, at the same time building your brand presence where you are target. This also helps to place you beside the google map ranking, thus giving your business more exposure on the SERP, bringing more quality traffic and profits.

Understanding SEO Value
Top 10 Mistakes in Web Design
Effective Adwords Campaign